Welcome To The
Million Milers

Anyone flying a million miles with an airline deserves something special. Traditionally, Virgin Atlantic gave this elite club a statue of a crystal plane...

We were asked to come up with something “better and cheaper”. Gotta love clients.

We used data to create bespoke artwork for each of the Million Milers. It visualised every flight they had ever taken and pinpointed the exact moment they reached a million miles with Virgin Atlantic. We sent this to them in a box with a note from Richard Branson and a pair of master & dynamic headphones for them to enjoy on their next flight.